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HOME >> Pixel Artistry Replaces Pixel Mess

 

Pixel Artistry Replaces Pixel Mess
By Gene Browne

 

 

In a resounding challenge to pixel based advertising websites; eaPixel launched its namesake website eapixel.com which combines true pixel artistry, flash animation and creative display of advertising art. With the tagline "Earth Advertising in Pixel Artistry," eaPixel has adapted the planet to display of both art and ads. The sleek, appealing design of the website and truly unique approach to display advertising presentation has already attracted substantial attention on the World Wide Web.

Advertisers are offered houses, office buildings, boats and aircraft all of which are graphically designed in pixel art, a painstaking process of constructing graphic images one tiny pixel at a time. These pixel structures are integrated into flash animations that enable a unique display of creative advertising of various sizes. Breaking free of the Million Dollar Homepage mold, successfully developed by Alex Tew, and subsequently copied by thousands of opportunists, advertisers do not share valuable web real estate with other ad art. Instead, only the fine pixel artistry of the eaPixel graphic design team is viewable onscreen until any one of the pixel art structures is highlighted. At that moment only one large, clickable, display ad is viewable onscreen. The pixel structures are built on maps of countries of the world thus creating visualization akin to simulated city-like cartoon imagery.

"The Million Dollar Homepage was only going to work once," said Robert Cole, Senior Graphic Designer at eaPixel. "Rather than copy Alex Tew's work, web crafters should have learned from it and spawned some original ideas. The presentation of pixel ad based sites has been beaten to death. People want to see new ideas, new treatment of concepts." Record Rate of eaPixel Website Visits

Indeed, people are clamoring to see something new which is a boon to advertisers on eaPixel.com. The website has seen extraordinary traffic since its launch in October 2005. "We have gone from a dribble of visitors to a steady stream of web traffic in a very short time," said Cole. "We have piqued the curiosity of both consumers and advertisers. We're very grateful for all the attention." A standard rate card is in place for potential advertisers with small pixel structures starting at a mere $50 for years of advertising delight. The most expensive properties appear on the main map of the world where advertisers can lease pixel constructed skyscrapers some ten times the sizes of the typical pixel structure on the website. Art sells. Pixel art has always been popular and in recent years has made a tremendous comeback in the form of cartoons, posters and retro games. It is an oddity that eaPixel seems to have the formula on which to capitalize.

The naysayers of pixel based advertising should treat themselves to a viewing of eaPixel.com's rare treatment of "Earth Advertising in Pixel Artistry."

"Come on over and see us," Cole said. "Just about everyone else has already!"

For more information on eaPixel: http://www.eapixel.com

About the author:

Gene is a project management professional with a background in web design and development, graphic design and public relations.

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